Cash flow is the lifeblood of your business

Many business owners focus on profit and loss, but cash flow is what keeps the doors open.

Profit is an accounting concept. Cash is real.

You can be profitable on paper and still run out of money. It happens more often than people think.

The key questions to ask:

When does money come in? When does money go out? What is the gap between the two?

Understanding the timing of cash movements is often more important than understanding profit margins.

Businesses that manage cash flow well can weather downturns. Those that do not often struggle even when sales are strong.